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🟠SMB direct outreach & sourcing for the next (or first) acquisition
3 hard hitting pieces on direct sourcing & proprietary outreach that could land you your next acquisition opportunity
The SMB Scoop has 3 hard hitting pieces on direct sourcing & proprietary outreach. This should be very valuable as you think about how buyers ultimately find off-market proprietary businesses to acquire. I will go into how AI will impact this dynamic in a future issue.
1. Public PPP loan data changed the game for proprietary search and direct company outreach. Step-by-step guide I put together:
Direct link to the SBA PPP CSV file (choose file 'public_150k_plus_230101.csv' for PPP loans >$150K): https://data.sba.gov/dataset/ppp-foia
PPP Data is a goldmine for a small business buyer - I shouldn't be telling you this...
In less than 10 minutes, I found 95 'Flooring Contractors' in Texas, estimated their revenue & EBITDA based on their PPP loan data
6 steps:
1. Get PPP Payroll data for the specific NAICS… httptwitter.com/i/web/status/1…p
— Ben Tiggelaar 🟠(@bentigg)
5:16 PM • Feb 19, 2023
2. How to setup a proprietary (direct) outreach to find your next small business acquisition:
How did we do proprietary outreach during our search process?
A combination of List Building Sites, Airtable, Virtual Assistants, Upwork, Reply. io and Pipedrive
A step-by-step guide 🧵🧵🧵
— Justin Vogt (@J_M_Vogt)
12:56 PM • Aug 15, 2022
3. Tactical strategies for crafting email outreach at scale. There are lots of resources out there, no 'perfect' way to do it. Continually test & adjust for your audience:
I've been sending personalized cold emails at scale for 15 years & have A/B tested everything 6 ways past Sunday.
This 3 min thread will save you 3 years of testing and learning:
— Mobile Home Park Guy (@mhp_guy)
3:54 PM • Jan 20, 2023
Accredited Investors: Want to get in the flow of passive SMB investment opportunities? I've sent out 3 deals in the last few weeks with pretty solid feedback from both sponsors & SMB investors. It's been exciting. 1 new debt deal going out later today (hint: ATM):
My current need: connecting with anyone who has operated or directly invested in: telecom, systems integrators, VARs, and managed service providers. Send me a reply :-)
Ben Tiggelaar